Target Market Segmentation
1. Demographic Segmentation
Age group : Focus on (18 -30 ) looking for affordable meals and older who miss traditional home cooked food .
Occupation : Student and working professionals .
Income level: Middle income individuals who may not have time or skills to cook traditional meals.
Ethnicity : Primarily Indian especially Punjabi individuals
2. Geographic Segmentation
Location : Focus on terrace B.C
I will offer pick up option at convenient locations such as college domes , residential areas and this service will cover a 5 miles area to ensure that more people in Terrace can enjoy Punjabi food without hassles of cooking.
3. Psychographic Segmentation
Cultural connection : Customer values traditional homemade Punjabi food and seek a taste of home .
Busy lifestyle : Includes students balancing studies and work and older individuals who may not have time or a ability to cook.
Convenience seeking: They look for affordable , ready to eat meals that save time and effort.
4. Behavior segmentation
Occasions : customer seek food during meals times like lunch and dinner especially during warm weather
Loyalty: Some customers may become regulars who enjoy consistent quality and taste
Product
My business will offer homemade Maki di roti and Sarson da saag with fresh ingredients using traditional Punjabi recipes.
The food is healthy authentic and homemade ensuring customers get the taste of home cooked meals.
I also provide add Ones like whitter butter(Makkan) jaggery (Gur)and buttermilk (lassi) for an enhanced traditional experience
Eco friendly packaging like use washable box for carry food.
Price
The pricing is affordable catering especially to students and working professionals.
Meal’s combo offer will be available (e.g. family combo with 4 rotis and saag)
Discounts for first time customer and loyalty rewards for regular buyers
Place
Food is prepared at home and delivered to customers within Terrace B.C
Customers can place order via WhatsApp and Instagram for direct ordering
Pickup option available for customer who prefer to collect their food
Future expanding delivery service through platform like door dash and spice.
Promotion
Social media marketing: engaging content on Instagram and Facebook including meal preparation and videos.
Festival offers: Special promotion during Indian festival like Lori Baisakhi and Diwali.
Community Engagement: partnering with local Indian events or cultural programs for food sampling
Reference: Discount for customers who refer friends,
